Shlok Media launhces OOH specialist unit

04 May 2009

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Shlok Media has announced the launch of its OOH specialist unit, Square Circle Media Outdoors. The new company will be headed by its chief executive officer, Robin Carruthers, who recently moved out of international media major Clear Channel. Shlok Media is a 45-year-old Mumbai-based out of home (OOH) media owner run by Mayur and Sapna Patel.

Square Circle Media will concentrate on brand management, partnering with clients for interactive and engaging brand communication and development. The firm will offer clients holistic outdoor packages with complete outdoor strategic thinking, management and execution. The name 'Square Circle' thus means 'completeness' and 'fullness'

Square Circle Outdoors will be a sister concern of Shlok Media and will have its own set of clients, offering them media planning, buying, creatives and monitoring of sites as well.

The company has already set up offices in Mumbai, Delhi, Kolkata, Chennai, Bengaluru, Hyderabad, Pune, Goa, Aurangabad, Nagpur and Ahmedabad. It will also set up shop in markets such as Lucknow, Bhubaneshwar and Guwahati soon.

Some of the initiatives by Square Circle Outdoors will be concentrating on are Enterprise Resource Planning (ERP) interface where there will be an information flow between client and agency from briefing to billings; online monitoring, where clients can access and view their creatives on sites 24x7; and a research based scientific approach, which will use the renowned Mapex software to help clients in plotting and deciding which sites would be best to target their audience.

Square Circle will buy sites from all other media owners to offer clients a well-rounded choice of properties.

Some of its clients include SBI, Pernod Ricard (parent company of Seagram's) and Wipro, while some of Shlok Media's important clients include Sony India, Maruti and Meow FM.

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