Madison Media wins Best Communications Strategy award at Festival of Media

Mumbai-based Madison Media's 'Condom' campaign for BBC World Service Trust has won an award in the Best Communications Strategy at the Festival of Media, which concluded yesterday.

MediaCom India's work on the 'India Shaves' campaign for Gillette Mach3 launch won The People's Award, a prize voted for by both the global advertising community and the delegates at the Festival of Media.

For this award, planners and strategists select their favourite work from all the shortlisted campaigns before the Festival delegates voted for the winner from the top five. The winner is announced at the final ceremony.

Mindshare's work for Dove in China brought Unilever's total awards at the festival to five, while Microsoft collected two awards - as Digital Media Owner of the Year and the Local Deal of the Year award for its work for Coca-Cola  in Italy.

MTV, Metro International, The Week, Media Mountain, Yahoo and BBC Worldwide.
 
WPP's Mindshare and Omnicom Group's Goodby Silverstein & Partners were honoured twice for their work.

Mindshare won three awards. The agency was honoured for its work on Unilever's Axe brand in Europe, Middle East and Africa. It also won an award for Unilever's Pond brand in Indonesia and its Dove brand in China. The awards also brought Unilever's total for the festival to five.

Starcom MediaVest Group was named Media Agency Network of the Year; Digitas USA picked up the Agency Office of the Year award, while Microsoft was named Media Owner of the Year.

The Creativity Award, sponsored by Euronews, went to MediaCom Israel for Ha'Poalim Wedding Direct; McCann Erickson Macedonia for Check Them; and Digitas USA for Stay Smart America.

The Effectiveness Award, sponsored by Cream, went to OMD UK for Do Us a Flavour; Starcom India for How Rural India Grew to Love Tide and Head & Shoulders; and Starcom MediaVest Group UK for Cadbury Crème Egg Goo.

The Partnership Award, sponsored by Billetts, went to Initiative Colombia for Project Pacifico; Profero for The Sun: Expat; and Naked Communications USA for Proper Attire.