Festival of Media Awards announced
21 Apr 2009
India figured strongly in the second round of winners announced at the Festival of Media Awards 2009, which concludes today (21 April) in Valencia, Spain.
Five Indian entries were shortlisted and Madison Media's entry, titled 'Condom', a campaign for BBC World Service Trust, won in the Best Communications Strategy category. Meanwhile, Starcom's 'Head & Shoulders' campaign for P&G was shortlisted in the Best Event / Activation category.
The five Indian media agencies that made it to this shortlist included Starcom with two entries, and Madison Media, MediaCom and ZenithOptimedia with one entry each. In all, there are 29 categories, which are further broken into 19 campaign categories and 10 media owner categories.
The Festival of Media Awards (FMAs) recognise creative use of media and effectiveness as well as media owner innovations and is designed to provide a showcase for the best in media thinking from around the world. The final winners would be announced at the Festival of Media in Valencia today.
The Festival of Media was launched in 2007 in Venice, as the world's first global festival of media creativity. In its first year, it attracted over 450 of the international media advertising community's most senior directors and was welcomed as an important new addition to the media business calendar.
The second Festival in 2008 doubled in size – with over 850 delegates attending – and established the event as a must attend occasion, offering unrivalled networking opportunities at a conference and exhibition designed to showcase the best creative media thinking and explore emerging media opportunities.
The Festival of Media Awards (FMAs) recognises creative use of media and effectiveness as well as media owner innovations and are designed to provide a showcase for the very best in media thinking from around the world.
