Percept/H wins creative duties for Celio

Percept/H has won the creative duties for Celio, a men's ready-to-wear brand, following a multi-agency pitch which involved four agencies. The account is estimated to be worth Rs 8-10 crore.

Celio is a French fashion brand in the men's ready-to-wear category. It specialises in sports, casual and business wear and operates through 600 stores in 40 countries across five continents. The brand set foot in the sub-continent around December 2008, through a partnership deal the Future Group.

The brand is already operational through its exclusive stores in Delhi and will also be available in key cities through select Central and Pantaloon stores. It plans to add 40 touch points to its network by the end of this year.

The media mix for the brand will initially comprise of print and BTL (below-the line), including in-store activities. The brand will be positioned as an affordable yet fashionable brand, complete with fresh European styling in league with brands such as Arrow and Louis Philippe. The media duties for the brand will be handled by Future Group's media team.

Celio, founded in 1985 by Marc and Lauren Grosman, specialises in sports, casual and business wear and operates through 600 stores in 40 countries across five continents. The brand set foot in the sub-continent around December 2008, through a partnership deal the Future Group.