Royal Orchid Hotels awards duties to Pickle Advertising

Royal Orchid Hotels has decided to award its creative duties to Pickle Advertising Bengaluru, Lowe's second agency. Its media duties have gone to Lintas Media Group. The size of the business is estimated to be Rs3-4 crore. Royal Orchid has a range of properties such as heritage, leisure and business, which cater to different categories of travellers.

Earlier Royal Orchid worked with local ad agencies and did its own media buying. Initially, only  print, OOH, direct marketing and digital will be used for the campaign. Television may be used at a later stage.

GS Shridhar, branch head and creative director, Pickle Bengaluru, says, ''The decision by Royal Orchid Hotels to work with us vindicates our belief that agility, passion and strategically rooted creatives are the mantra for a robust client-agency relationship.''

Other accounts handled by Pickle Bengaluru are Royal Challenge and Antiquity, Canara Bank, Honeywell and Proline.