MediaCom India' Bangalore office has secured the ad mandate for Deccan Aviation founder Captain GR Gopinath's new venture, Deccan Cargo.
MediaCom, previously a GroupM agency, was realigned with Madison World when Sam Balsara, chairman of Madison Communications acquired a 51-per cent stake in the agency earlier this year.
Deccan Cargo's account is reported to be valued between Rs8 to Rs10 crore. Grey Bangalore will be the creative agency for the business.
MediaCom has appointed Anita Mookerjee as general manager for its Bangalore office. Mookerjee comes from the Lintas Media Group in Bangalore, where she was handling ITC as a client.