Asia's first Media 360 Summit to be held in September

23 Aug 2008

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The Media 360 Summit is being launched in Asia for the first time this year, bringing together professionals from all media including clients and agencies. The conference will be from 16 to 18 September at Macau.

Sam Balsara, chairman and managing director, Madison World and Rajneesh Chaturvedi, national director, MCE Access India, will be the only Indians to address the participants at the event.

Balsara will be speaking on 'Assessment of opportunities and challenges in emerging markets: India, China And Vietnam' and his presentation will concentrate on India.  

Chaturvedi will speak on 'Branded content in a digitising world' which will cover the spectrum of planning, creation and distribution of branded content.

Some of the other topics that will be discussed are:

Digital media: new technologies in the world of digital and the opportunities and challenges they present

Channel integration: find out which media channels work best for some of the world's largest advertisers and how to create strategic connections with your target market

New markets: China, India and Indonesia: Explore how you can tap into growth markets and appeal to new consumers

Client focus: As channels fragment and more and more specialist agencies spring up, how can clients get guaranteed value from the multitude of agencies that service them

Mixed industry perspective: Share your thoughts with industry representatives from brands, agencies and media owners

The two-day conference will explore current issues in the industry and allow extensive networking opportunities. The conference is aimed at CEOs, marketing directors, brand and communication professionals and those concerned with growing their brand in the International market

The speakers for the summit are:

Jonathan Mildenhall, vice president, global advertising and creative excellence, Coca-Cola

Christophe Bezu, chief executive officer, adidas Asia Pacific

Joy Lee, head of marketing, DHL

Christophe Peter Isenbueger, head of marketing Asia Pacific, Puma

Kevin Clayton, vice president of marketing, Galaxy Entertainment

Laura Desmond, chief executive officer, Starcom MediaVest Group

Claire Fedder, vice president, group brand marketing, PCCW

Sean Seamer, regional director, InteractionMediaCom

Harry C.Hui, chief marketing officer, PepsiCo International, China Beverages

Sam Balsara, chairman & managing director, Madison World

Kay Yew Koh, regional manager, Jet Airways

Mike Jackson, managing director, MCE Access Asia Pacific

Rajneesh Chaturvedi, national director, MCE Access India

Winnie Lee, managing director, OMD

Rose Leng, head of marketing, HSBC Vietnam

Ruth Stubbs, CEO, groupM interaction Asia Pacific

Emmanuel Allix, regional technology development director, Group M Interaction

Alan Dunachie, head of operations, The Economist

Jason Kuperman, vice president - Asia Pacific Digital Development, Omnicom Group Inc.

Claire Fedder, vice president, group brand marketing, PCCW

Karl Cluck, national planning director, China, MindShare

Alita Vegas, marketing director, greater China Hair Care, P&G

Patrick Stahle, chairman & CEO Asia Pacific, Aegis Media Asia Pacific

Michael Hobson, chief marketing, Mandarin Oriental Hotel Group

Cindy Tang, head of corporate affairs, Asia, Standard Chartered Bank

Jude Robert, managing partner, Proximity Live

Jasper Donat, co-founder & executive director, Branded Ltd

Lau Seng Yee, executive vice president, online marketing services & corporate branding, Tencent

Jean Lin, founder & CEO, wwwins Consulting Greater China

Todd Lituchy, president, entertainment, STAR

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