Aston Martin to introduce luxury mini, Cygnet, in 2011

12 Oct 2010

1

Luxury car maker Aston Martin confirmed today that its Cygnet luxury city car - originally displayed as a concept car this March will start rolling into production in 2011.

The Cygnet is a radical departure from the Aston Martin tradition andis slated to emerge as a new benchmark in compact motoring.

With being barely three metres in length, the little city car is being touted as a small but luxurious Aston Martin, designed for city driving. It is claimed to able to slide though gaps in traffic, get into the smallest of parking spaces, consume the least amount of fuel and emit the lowest emission even as it delivers exceptional quality and comfort.

According to Dr Ulrich Bez Aston Martin CEO, the Cygnet has been designed to support the company's sports cars by providing a greater degree of freedom in the urban context. It is a very special car, a premium but compact package with heart, soul and personality.

"Whatever we do, we do right. If we do performance, we do performance; we don't downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.

"Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality."

Business History Videos

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more