The second day of the Auto Expo 2010 in New Delhi saw most car and motorcycle makers, as well as parts and ancillaries manufacturers, putting their entire range of products on display.
With a dazzling show of new products and launches in every pavilion, it is hard to know where to start describing Auto Expo 2010, which is seeing an unprecedented number of global participants across all automotive sectors.
The only noticeable absentee is Ford Motor Co - which earlier this week announced that it was raising the price of all models it sells in India.
The focus of most visitors so far has been on the unusual number of small and economical cars being launched at Auto Expo 2010. But luxury carmakers also know that India is today their second-biggest market after China.
Call it history or co-incidental fact; but apart from the British Jaguar and Land Rover - now in Tata Motors' stable - the other three super-brands displaying their products are all Germany-based. Mercedes-Benz, Audi, and current market leader in India BMW have all put their best foot forward.
While Mercedes-Benz has grabbed the bigger show space, rival BMW is not far behind. It has launched three new vehicles for India - its famed sports car Gran Turismo, sports coupe X6 M and super-luxury sedan.