IA narrows gap with Jet
19 Apr 2007
In addition, the airline says it has also enjoyed the highest seat factor in March at 71.8%, which is higher than the industry average of 69.5%.
Though IA may be ahead in RPK share, the passenger market share figures show that Jet is still the leader at 22.9%. IA, however, claims to be closing the gap here as well and the difference between the two is of a percentage point, at 21.9%. This shows a remarkable improvement for IA over January, when the Jet enjoyed a 25% share against IA's 17%.
Another important development is the fact that IA has witnessed a 20% growth from last March, even as other big airlines have suffered a negative trend.
According to IA chairman and managing director, V Trivedi: "In spite of our concessional fares that even match those offered by low cost carriers, we have been doing two things - maintaining ourselves as a trustworthy full service airline. Our aggressive marketing and passenger-friendly offers like giving executive class tickets at slightly more than full economy fare will only get better now."