Marketing & Advertising
Is replying to online reviews always good? New research shows downside of over-responding
04 Oct 2018
Amazon’s real rival in India in the offing
16 Aug 2018
Once the draft e-commerce policy becomes law, the oil-to-telecom tycoon, who is India’s richest man, is likely to emerge as the most formidable challenger to the wealthiest person in the world, Jeff Bezos
Food prices for consumers in ethnic enclaves could explain difference in assimilation rates
14 Aug 2018
Sponging off your clients
03 Aug 2018
Author of nine books on marketing brand strategist and founder of brand advisory, brand-building.com, Ambi Parameswaran talks to domain-b's Swetha Amit on soaking in customer experiences
Coca-Cola India plans to relaunch dairy products
03 Aug 2018
When political ideology shapes luxury buying
23 Jul 2018
In surveys, people say they'll pay twice what they're actually willing to spend
29 Jun 2018
Ssudy participants reported their willingness to spend on goods with what they actually shelled out in experiments designed to mimic a real-world shopping experience, there was a big gap
When can ads intensify unhealthy cravings?
18 Jun 2018
Using envy as a marketing tool can backfire
08 Jun 2018
Maruti Suzuki beats Volkswagen in brand value
02 Jun 2018
Maruti Suzuki has been ranked the 9th most valuable auto brand with in the world with a brand value of $5986 million, in a survey of the Top 10 such brands
Coke ventures into alcohol-based drink in Japan
30 May 2018
Featured articles
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
The Rise and Rise of HDFC Bank
03 Jul 2023
HDFC, which surged ahead of global majors like HSBC Holdings Plc and Citigroup Inc and left Indian peers like State Bank of India and ICICI Bank in market capitalisation, now ranks fourth largest among the world’s most valuable banks, after JPMorgan Chase & Co, Industrial and Commercial Bank of China Ltd and Bank of America Corp
India’s Millet Revolution To Enrich Global Food Basket
02 Apr 2023
Millets, a healthier and cheaper substitute to wheat and rice, are indigenous to many parts of the world, especially in the semiarid tropics of Asia and Africa, and offers a big scope for expanding production and consumption in the foodgrain deficient African continent
Market predator Hindenburg preys on Adani stock
06 Mar 2023
Almost a month after the damning report of short-seller Hindenburg Research on the Adani Group that claimed that the seven stocks within the group were about 85 per cent overvalued, one of the group's stocks, Adani Total Gas, closed at Rs835 on the BSE, down nearly 79 per cent from its 24 January level, almost close to reaching that valuation
Business History Videos
History of hovercraft Part 3...
Today I shall talk a bit more about the military plans for ...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of hovercraft Part 2...
In this episode of our history of hovercraft, we shall exam...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Hovercraft Part 1...
If you’ve been a James Bond movie fan, you may recall seein...
By Kiron Kasbekar | Presenter: Kiron Kasbekar
History of Trams in India | ...
The video I am presenting to you is based on a script writt...
By Aniket Gupta | Presenter: Sheetal Gaikwad
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