Image manager

Perfect Relations CEO Bobby Kewalramani says the field of PR is full of challenges as it deals with creating, managing and sustaining the image of an organisation or an individual

Bobby KewalramaniMumbai: As the jet-setting chief executive officer of Perfect Relations, Bobby Kewalramani is responsible for managing all operations of the company globally and is the interface of the agency-client relationship. So, when we requested him for an interview, we didn't receive an immediate reply. It was only after a few days that we knew that he was actually on tour.

Kewalramani holds an honour's degree in economics from St Stephen's College, Delhi, and has a masters in economics from the Delhi School of Economics. A switch from economics to an MBA programme ensured proficiency in finance and accounting as well.

Following a stint with the Birla group, Kewalramani moved into media management and worked with top media houses for 14 years. During this period, he has held positions of responsibility in The Times of India, The Sunday Mail and the Observer group.

Today Kewalramani divides his time managing images of clients spread across 10 branches of Perfect Relations. Excerpts from the interview: