Cashing in on fashion

Media Matrix Fashion House MD Priyanka Ved discusses the world of possibilities India's first complete corporate fashion house entity has to offer

Priyanka VedMumbai: Media Matrix Fashion House (MMFH), India's first complete corporate fashion house entity, was launched recently — on 3 October 2003, to be precise. The idea behind this venture is to consolidate the domestic fashion industry and represent it on a global stage. MMFH is part of Media Matrix Worldwide Ltd (MMWL).

Priyanka Ved, the managing director of MMFH, feels the fashion industry should undergo a sea change. "There is no dearth of talent in India, hence the need to give the industry more recognition. MMFH is indeed an idea whose time has come. Just as India has been making its presence felt in the international arena in various sectors, fashion is another industry where the country has lots to offer to the world. The revolution has only started now."

In an interview with domain-b, Ved describes the world of possibilities for which MMFH has scripted a "roadmap to success." Excerpts:

What is MMWL all about?
MMWL is a Bombay Stock Exchange-listed company [market cap: Rs 400 crore] with interests in the entertainment industry, mainly in films, television, digital cinema and fashion. It is a professionally managed company set up with the intention to ride the corporatisation of the Indian entertainment industry. MMFH is the fashion arm of MMWL.