Anand Mahindra among top 3 in New WorldofCEOs.com
17 July 2013
Mahindra Group Chairman Anand Mahindra has been ranked third in the inaugural 'WorldofCEOs.com', a ranking of the top 30 chief executive officers on social media. The ranking recognises CEOs who are pioneers and early adopters of social media.
Virgin Group Chairman Richard Branson topped the charts, followed by LinkedIn CEO Jeff Weiner and Mahindra in third position. Google's executive chairman Eric Schmidt at fourth and Yahoo CEO Marissa Mayer at fifth were the others in the list.
Mahindra is the only Indian to feature on this list. This is the second global ranking for Mahindra on social media in 2013. In May, his Twitter account was ranked fourth in the 'Top 25 CEOs to Follow on Twitter' listing done by the 'CEO Guru' blog.
To arrive at this ranking, 'WorldofCEOs.com' used social media analytics firm Klout's metric-based measure - the 'Klout Score'. The score is calculated after looking at followers and engagement across multiple social networks including Twitter, LinkedIn and CEO blogs.
Mahindra's Klout score was 81 out of 100, up from 76 earlier. His Twitter handle (@anandmahindra) which has over 838,000 followers, was recognised for being a 'lively account with lots of regional and emerging markets flavour.'
The Klout score was then combined with qualitative factors like which CEOs create true value-added content as determined by users, to develop the final list. The value added by CEOs was measured in terms of originality and positive impact on the corporate world, their industry, and application to their own company. WorldofCEOs.com favoured those CEOs who had actively and consistently contributed to the leadership agenda and to social media over time.
Mahindra Group is a $16.2 billion multinational group based in Mumbai, employing more than 155,000 people in over 100 countries.