Brijesh Jacob to join White Canvas

Jacob, ex-executive creative director, Grey Worldwide, is back with two ventures.

He will now be the managing partner at Bengaluru-based full service agency, White Canvas, which was founded in 2006 by Deepak Nair and Vinod Moolacherry.

White Canvas has worked with brands such as Sheaffer, Richard Brinsley, Atmosphere, Hippocampus, William Penn, South Indies, bonSouth and apple-of-my-i.

Jacob's second venture is a new creation - a specialised digital agency called 22 Feet, which owes its conception to his fascination with technology. Moolacherry and Nair, in turn, are partners in this venture.

The name, 22 Feet, has an interesting history to it; it represents the length of the small intestine in the human body. ''So, our agency will be all about gut feel,'' says Jacob. ''I strongly believe that research and analysis are support mechanisms. True success is always born out of gut feel.'' Then also, the intestine brings in an association with hunger - a hunger for creativity in this instance.

22 Feet and White Canvas will operate independently with their own teams in place. But as and when a need for collaboration arises, the two companies will work together to provide a collective offering to clients who require that structure.