Danon joins BT as retail head
London: British Telecommunications said on Friday that it had appointed Pierre Danon, former president of Xerox Europe, to head its retail division.

Mr Danon will join BT, where he will report to the chief executive, Sir Peter Bonfield, from October 4. Mr Danon spent 19 years at Xerox, where he was responsible for the company's $5.3bn European operations and led the worldwide strategy committee.

His position at Xerox Europe will be taken by Jean-Noel Machon, a 24-year Xerox veteran. Mr Machon moves from being president of Xerox's General Market Operations Europe and North American agents. 

British Telecom had announced the formation of BT Retail in April as a part of restructuring exercise undertaken by the company. It had said it wanted to increase shareholder value by exposing to the market some areas of its business that it believed were undervalued.

The company said it would separate its UK fixed line telephony business into wholesale and retail. BT said on Friday that the new retail line of business would have 10bn ($14.11bn) in revenues and more than 24m customers.
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