labels: marketing review
Sony aims for top slot in LCD market in Indianews
07 June 2007

Mumbai: Japanese electronics giant Sony is aiming to grab bag the top slot in LCDs above the 32-inch screen size and is targeting digital camera segment priced upwards of Rs10,000.

The company has identified LCD, digital cameras, handycams and laptops to achieve 30 per cent growth in the country.

The company is targeting the value market segment on the back of introducing technologically advanced products and customer service.

Following its promotion in the recently concluded cricket world cup, it plans to aggressively promote Bravia LCDs in India.

Sony has also launched high definition handycams and Cyber Shot models in the premium range.

The company has a 50 per cent share of the global handycam market and is targeting to sell 3 lakh pieces this year in India. The company has a 30 per cent share in the Indian digital camera market, estimated at 1 million units.

As a part of its retail expansion, Sony plans to open about 350 Sony World and Sony exclusive showrooms in India. Currently it has about 100 Sony World outlets and 150 exclusive Sony showrooms.

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Sony aims for top slot in LCD market in India