New Delhi: The Board of Control for Cricket in
India (BCCI) has awarded Nimbus, global media rights
for all international and domestic cricket owned or
controlled by the BCCI, to be played in India. The announcement
was made at a press conference held in the New Delhi
today, preceded by the tallying of the bids in the presence
of the BCCI marketing committee and the bidders.
bid of $612 million was the highest and it walked away
with the media rights for a four years from March 1,
2006 to March 31, 2010.
media rights comprise of all television, internet and
radio rights excluding mobile. The coverage obtained
will require all test matches and ODIs be telecast in
India, the visiting team's nation and the world over.
Modi, vice president BCCI and chairman of its marketing
sub-committee, said, "The Global Media Rights are
an integral part of the game of cricket as it brings
the sport to the people. We are happy to announce NIMBUS
as the winner of the global media rights and look forward
to a successful partnership with them, and ensure great
coverage and penetration for the game amongst the people
the world over."
The tender had a minimum guarantee of $425 million for
a combination of the terrestrial, global satellite,
global radio and global broadband tenders.
the revenue from this contract, BCCI's total income
from sale of rights and sponsorship went up to Rs3,354
crore, as compared to Rs359 crore for the previous four