labels: marketing - general
Nimbus wins BCCI global media rights for $612 million news
18 February 2006

New Delhi: The Board of Control for Cricket in India (BCCI) has awarded Nimbus, global media rights for all international and domestic cricket owned or controlled by the BCCI, to be played in India. The announcement was made at a press conference held in the New Delhi today, preceded by the tallying of the bids in the presence of the BCCI marketing committee and the bidders.

Nimbus bid of $612 million was the highest and it walked away with the media rights for a four years from March 1, 2006 to March 31, 2010.

The media rights comprise of all television, internet and radio rights excluding mobile. The coverage obtained will require all test matches and ODIs be telecast in India, the visiting team's nation and the world over.

Lalit Modi, vice president BCCI and chairman of its marketing sub-committee, said, "The Global Media Rights are an integral part of the game of cricket as it brings the sport to the people. We are happy to announce NIMBUS as the winner of the global media rights and look forward to a successful partnership with them, and ensure great coverage and penetration for the game amongst the people the world over."

The tender had a minimum guarantee of $425 million for a combination of the terrestrial, global satellite, global radio and global broadband tenders.

With the revenue from this contract, BCCI's total income from sale of rights and sponsorship went up to Rs3,354 crore, as compared to Rs359 crore for the previous four years.

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Nimbus wins BCCI global media rights for $612 million