Delhi: From May 1, 2005, the capital's leading daily, the Hindustan
Times and its six sister editions will showcase a facelift. The new
look, accompanied by a new masthead will also be accompanied by "added
content, a new selection of supplements, better pictorial clarity and printing
Unveiling the new look at a pre-launch funtion, attended by the leading
members of the advertising and media fraternity Rajiv Verma, CEO, Hindustan
Times said, "HT is for the Global Indian reader and as a
publication we are focused on the needs of our readers and advertisers.
Identifying and offering innovative ways of providing news of interest to
readers was a big focus behind introducing the new look of the publication."
Bharadwaj the daily's, vice president, marketing, said, "The science
and art of reporting news has to evolve with the changing times. Competing
medium of electronic and online media are vying to grab the attention of
the news seeking customer. The new look HT will provide the reader
with news and entertainment in contemporary outlook and style."
new masthead", says a press release, "will crown the classy look
and feel of the contemporary Hindustan Times and its supplements.
Hindustan Times brings you a super weekend package with a special
supplement on Fridays, Plan your weekends with 'HT We' devoted to
food, weekend getaways, TV listings and stuff one can do to enjoy the end
of week. Saturdays will also offer more sports news to spectators and gaming
enthusiasts alike, which will be 50 per cent more than offered on other
Hindustan Times, too, will have a revamped masthead and promises to
be an "infotainment experience with a contemporary design and added
features," says the release and adds, "Its Sunday magazine Brunch
and Edge, a special four-page feature pull-out focused on reflections,
books, arts, culture and the Big Story will take readers on a journey
to discover the finer things in life."
Commercial, another newly introduced supplement with a special section
on tenders and classifieds, will focus on providing a convenient platform
of interaction between the advertiser and the reader.
online version will have navigation bars to help readers conveniently browse
news in HT, HT Horizons, HT Power Jobs, HT Estates and other supplements.
Whether you are a cosmopolitan
traveler, a globetrotting corporate, a swanky teenager, a page 3 socialite
or a housewife, your statement is incomplete without the new look HT.
Hindustan Times Limited has editions of its flagship daily, Hindustan
Times, in Delhi, Chandigarh, Jaipur, Lucknow, Patna, Bhopal and Kolkata.
He daily Hindi Hindustan has a presence in Delhi, Patna, Jharkhand
and UP. Nandan, the monthly children's