Global banking and financial giant Citi has launched its new global, corporate
brand identity advertising campaign based on the theme "Let''s Get it Done."
campaign made its debut in broadcast, print and online media around the world
during the weekend. The campaign also makes good use of Citi''s symbolic red arc,
a statement from Citi said.
underlying theme of the campaign is Citi''s outstanding portfolio
of financial products and services drives its clients towards financial success,
the statement added.
advertising has been customised to appeal to different markets and cultures in
a variety of languages.