Valley: Silicon Valley-based search engine firm
Google, Inc, with a brand value of $66.4 billion, has
overtaken Microsoft as the most powerful global brand,
says the UK market research firm, Millward Brown Optimor
in its latest annual ranking survey.
with a brand value of $54.9 billion is ranked third
behind General Electric, which had a brand value of
for years the most powerful global brand, ranked fourth
with an estimated valued of $44.1 billion.
study, Brandz Top 100, by Millward Brown said that the
search engine''s brand value had increased by 77 per
cent since in the last one year.
Seddon, chief executive, Millward Brown, said that success
stories from this year''s Brandz Top 100 demonstrated
that winning brands leverage major market trends effectively
to create business value.
brands are capable of extending into areas of opportunity
to access new revenue streams and to help businesses
respond to market changes," Brown said.
ranking attempts to put a dollar value on a brand based
on current and expected future earnings. The figure
is generated from hard economic data as well as softer
variables such as intangible consumer loyalty and perceived