ZenithOptimedia, a global media services agency, has
launched Zed Digital India, its full service interactive
and digital unit.
Digital''s capabilities extend beyond interactive media
buying into the full array of digital communications.
The applications cover a range of services from online
media, search engine and e-mail marketing, to technology
development and hosting, interactive kiosks and signage,
and e-commerce retail, as well as across the PC, mobile,
OOH (out of home) and TV platforms.
new entity will track all digital activities from conceptualisation
to the execution stages and will provide for continuous
monitoring and evaluation across each step with corrective
action if required
to Steve King, Worldwide CEO, ZenithOptimedia, "In
an increasingly fragmented consumer mediascape where
consumers are editors and not passive receivers of media,
going digital is an obvious route to enhancing the ROI
of our clients marketing budgets, in one of the most
exciting markets of the new world."
virtue of its international alliances, the company already
has HP, L''Oreal, British Airways amongst key clients,
working in this integrated arena. Whilst taking advantage
of its parent company''s positioning to ensure best in
class service for common clients, the new entity is
designed to create exciting opportunities for direct
vice president Vineet Mathur who will report to CEO
India, ZenithOptimedia Ambika Srivastava, will spearhead
zed Digital India.
to ZenithOptimedia recent forecast, global Internet
advertising spend will grow by 28.2 per cent in 2007,
at the same time ad spending in other media will grow
by only 3.9 per cent. In other words, online ad spending
will grow seven times faster. Zenith Optimedia also
projects that the Internet''s share of worldwide total
ad spending will increase from 5.8 per cent in 2006
to 8.6 per cent in 2009, overtaking other media such
as radio and cinema.
India, ZenithOptimedia predicts online expenditure will
increase threefold to over Rs. 700 crores within two