Global sports brand, PUMA has teamed up with Ducati,
the world's premier motorcycle manufacturer and one
of the top Moto GP teams, to raise sustainable equity
for PumaMoto, launched in spring 2006.
new cooperation, initially lasting for three years,
has two separate agreements; first, Puma will be the
footwear official supplier of the Ducati Corse racing
teams from 2007. Second, in a licensing agreement with
Ducati Motor Holding, the two companies will create
and market co-branded products starting in 2007.
believes that the Ducati brand not only stands for outstanding
performance resulting in high core credibility, but
also incorporates the sports lifestyle aspect in their
products. With a total of 12 riders' and 14 manufacturers'
world championship titles, Ducati Corse represents an
unparalleled racing team - with iconic motorcycles such
as the Monster, Ducati Motor Holding is a premier, design-led
brand that focuses on the desirability of its products,
aimed at teaming up with a brand that is deeply rooted
in the core business of motor sport without neglecting
the sports lifestyle component. Puma and Ducati is known
throughout the world for pushing the boundaries of both
performance and style, and we believe that this partnership
is a perfect way to bring innovative Moto products to
our consumers", says Rajiv Mehta, Managing director,
Puma Sports India Pvt Ltd.
to Federico Minoli, CEO, Ducati Motors Holding, "We
are extremely pleased to have Puma as a new partner
and supplier. Besides the racing team, there are other
parallels between Puma and Ducati which make them an
ideal team. Both brands are consumer-driven, design-led
and both are thirsty for innovation and engineering
common performance and sports lifestyle collection will
be launched in spring 2007 and distributed in selected
Ducati and Puma
retail stores as well as in wholesale partner stores.
was founded in 1948 in Herzogenaurach, and today markets
its products in more than 80 countries.