Soon new generic top level domain categories for brands, communities and cities

14 Oct 2011

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New generic top level domains (gTLDs) will be introduced by Internet Corporation for Assigned Name and Numbers (ICANN) for the categories of brands, communities and cities and regions.

Applications for the first round of new gTLDs will open on 12 January 2012 and run until 12 April 2012.

During this time, organisations will be able to propose and apply for new generic top-level domains associated with particular interests or business sectors, said Rod Beckstorm, president and CEO, ICANN today at a seminar organised jointly by the Centre for Development of Advanced Computing (CDAC), Department of Information Technology (DIT) and the National Internet Exchange of India (NIXI).

These domain names are likely to help organisations enhance branding, revenue, security, and user interaction.

The availability of new gTLDs will create a unique opportunity for fast-acting organisations to define and acquire their own online namespace. With this brand owners, such as corporations, sports teams, and other high-profile entities can protect their brands and trademarks, enhance brand trust, and create new ways to extend their brand and services to partners, resellers, and customers.

Groups of like-minded organisations that share common missions, goals, and challenges can promote commercial or non-commercial offerings to better promote, protect, guide, and serve their communities.

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