Royal wedding generating one online post every 10 seconds

21 Apr 2011

1

Within the last seven days, online media – including news sites, blogs, forums, Twitter and Facebook - has seen an accelerated flurry of 'noise' around the Royal Wedding.

Data compiled by independent search marketing specialist and technology firm Greenlight reveals it has risen a staggering 700 per cent on March levels. Currently, there are an average of 9,000 posts a day on online media relating to the Royal Wedding. Globally, those excited by it outweigh ''haters'' by 6:1.

Facebook and YouTube least royal
Greenlight's data shows there have been a total of 158,000 posts relating to the Royal Wedding on online media from March to date. A whopping 38 per cent (60,964) have occurred within the last seven days.

Interestingly, Facebook (public posts only) and YouTube account for the smallest share of voice, just 8 per cent and 1 per cent respectively, compared to online news sources which currently account for the largest share of posts, 30 per cent. Blogs follow closely with 29 per cent then Twitter (17 per cent) and Forums (16 per cent).

However, the royals have now bowed to the power of YouTube with Prince William granting permission for his wedding to Kate to be streamed live. It will also have a presence on Facebook, so changes could well be afoot on this front.
 
Wedding dress, guest list and gifts are all the rage
According to Greenlight, topics holding centre court include the cake, the wedding dress, gifts, the guest list, hair and make-up, rings and the wedding party. Combined, they have generated 15,739 posts on online media over the week.

Posts about the dress (23 per cent), guest list (20 per cent) and gifts (18 per cent) are in the top three. From the designer, Sophie Cranston of the Libélula label and rumour Kate helped design the dress, George Michael's Stevie Wonder cover as a royal wedding present and Duchess Fergie and President Obama not making the 1,900 list of invitees - all are very much alive and 'trending'.

Business History Videos

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more