labels: Brand Dossier, Marketing
Web analytics company WebTrends adds clients in India, fortifies position in Asian market news
02 August 2008

Web analytics and online marketing solutions provider WebTrends Inc. announced having added a number of prominent enterprises as clients in India, fortifying its position in the online business intelligence solutions business across the Asian market.

WebTrends has expanded its presence across several vertical industries in India, a country which has over 60 million online users and 106 million mobile internet users, according to internetworldstats.com.

These industries include media, government, technology and financial services.

These companies include private sector bank ICICI Bank, government agency the National Informatics Centre, IT company Infosys Technologies, and media group Malayala Manorama.

''WebTrends remains focused on growing our international customer base and providing enterprises worldwide with the online marketing solutions they need to deliver business intelligence -- across their organizations and across international borders,'' said Dan Stickel, CEO of WebTrends.

''The continued global expansion of WebTrends Analytics and our standards-based open platform are helping marketing professionals in India and other emerging economies understand their customers and optimize campaigns to increase conversions and improve customer satisfaction.''

''The success of any media organisation is determined in large part by its ability to reflect and adapt to the needs of its audience,'' said Mariam M Mathew, chief operating officer of Manorama Online, the online division of Malayala Manorama.

''WebTrends helps our media outlets get to know and really understand their audiences. The insights are endless.''

WebTrends works with Meta Infotech, an India-based comprehensive solution provider that offers inventive solutions for the corporate world, to provide IT infrastructure management services to its customers in India.


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Web analytics company WebTrends adds clients in India, fortifies position in Asian market