This software enables the visor in vehicles to serve a dual role, to act as a shield from sun rays and provide entertainment. The company plans to distribute the ''smart mobile TV'' visors to cabs plying in China.

While passengers can watch a film or a music video, there is room for useful information in the form of tailor-made advertisements. The company also plans to offer incentives to cab drivers to ensure that they turn it on the moment a passenger steps in and the meter is turned on.

The company has already sold the concept to Palm Springs Golf Club in US and Sand River Golf Club in China.

S Sam Santosh, managing director and CEO, Calsoft said, "California Software is always looking for niche markets and this software has enabled us to expand and use our technology capabilities to put us on the map in software innovation."

U-Eyes have already tied-up with an advertising agency for the content, as this plays a critical role. The company will host a server for the ad agency and the content will be updated through the CDMA network of China Unicorn, a mobile phone career. The revenue will be generated through the advertisement content on the visor and would be shared between the ad agency, China Unicorn and U-eyes.