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Mumbai: Mobile content developer and aggregator Coruscant Tec has launched Man's World magazine for mobiles on the Tata Indicom network - the first of its kind value added service in India. The magazine is available in a pocket-size format marks the debut of a print magazine onto mobile interfaces. Man's World is a monthly magazine targeted at contemporary Indian men. The mobile magazine will feature select content from the print version such as women, wheels, gadgets, style guru, grooming, Dr. Know and cricket at a monthly subscription of Rs30. "The consumer is increasingly demanding more out of his mobile phone. With that in mind, the need to develop innovative Value Added Services is imperative. We have worked closely with Man's World and Tata Teleservices to tailor content specifically for the mobile interface. With the mini magazine we want readers to have access to the magazine at all times. Content will be available dynamically and will be updated on a fortnightly basis" says Ajay Adiseshann, founder and managing director, Coruscant Tec.(See: )
"The interesting thing about this version is that we have worked with Coruscant Tec to provide content from our large databank of material. Users will be able to get articles from past issues of the print magazine. says N Radhakrishnan, editor, Man's World India.
The mini magazine has been developed on QUALCOMM's Brew platform and will be updated twice a month.
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