labels: it news, tools
Google Base to broaden search results news
17 November 2005

Mountain View, USA: Google has launched a beta version of Google Base on Wednesday. The tool will allow users to upload all kinds of content to Google's servers.

It is an extension of Google's existing content-collection efforts, with a goal of broadening Google search results, according to Salar Kamangar, vice president of product management.

"We think of it as an extension of the ways we have for collecting information," he said. "The prior method was one where we pulled information from the Web crawl, and that will continue to be our primary method. But we're experimenting with methods of pushing information ... where people can create content and push it to us."

Google Base lets users describe the content to be uploaded and assign attribute tags. When someone searches Google Base, each result will include a list of attributes to help the searcher hone in on the more relevant result.

To seed the database, Google worked with several information providers, including ArtNet, an online directory and marketplace for art; Career Builder, a job listings site; CollegeBoard.org, a membership organization that hosts college-planning resources; StepUp, a company that lets people search product lists of local retailers; and the World Resources Institute, an environmental think tank that uploaded links to data on sustainability issues.

The company said Google Base demonstrates its efforts to make more types of information discoverable online.


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Google Base to broaden search results