Mumbai:
Zenta Group, ranked by NASSCOM as the sixth largest Indian
BPO, has announced today that it had established a new
business division focused on supporting end-to-end revenue
cycle services for the US Healthcare Industry.
The
Philadelphia-based Indian company has its primary operations
in Mumbai, and the expansion is in line with Zentas strategy
of entering new lines of business in partnership with
established market players.
"This
move into a new business vertical is delivering on our
strategy of managed diversity", said Priya Hiranandani,
founder and CEO of Zenta. "We will be able to capitalise
on our proven expertise, particularly in accounts receivable
management, to capture early market share and revenue
in this rapidly growing market segment," added Hiranandani.
As
the healthcare industry continues to balance patient care
and rising costs, outsourcing of the complete patient
intake, billing, medical records, and follow-up lifecycle
promises to deliver significant savings and revenue capture
for healthcare systems.
The
company reently appointed Frank Massi, a professional
with 23 years of experience in healthcare who has pioneered
several leading edge and self-funding revenue cycle services
at firms like SMS / Siemens, Accordis, and Accretive Health.
as its executive vice president.
Massi,
who has worked in all aspects of revenue cycle services,
from software development and process reengineering to
partial and full outsourcing for over 100 healthcare facilities,
is expected "to bring immediate value to existing
players interested in enhancing their services to the
healthcare outsourcing market, says Hiranandani."
Zenta
is a rapidly growing, global BPO specialising in end-to-end
back office solutions to the financial services and healthcare
industries.
Its current services include credit card servicing, mortgage
servicing, accounts receivable management, healthcare
revenue cycle solutions and insurance claims management.
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