Hyderabad: Sierra Atlantic has set up an office at the Dubai Internet City, UAE and has registered it in as a Free Zone Limited Liability Company. This will be Sierra Atlantic's first sales and marketing center in the UAE.

"The Dubai office brings us closer to our increasing client base in the Middle East. This proximity will help us better understand and service their requirements locally", said Sanjay Khendry, vice president, Sierra Atlantic.

Sierra Atlantic is already providing Oracle e-Business Suite and Siebel customer data integration (CDI) services to about 25 customers in this area, and with this new office, targets to strengthen its reach in the region. The demand for Oracle e-Business Suite services in the Middle East is significant in the government, general trading, oil and gas, manufacturing, financial services, insurance and telecom sectors.

Sierra Atlantic will provide complete enterprise application lifecycle suite of services to Oracle e-Business Suite customers, implementation, integration, upgrade and support, in the region.

Leveraging its history as a longstanding Siebel partner and a development partner for Siebel Integration solutions, Sierra Atlantic also plans to extend its services to Siebel clients with a special focus on the financial and banking verticals.

With its NShore(tm) global delivery model, Sierra Atlantic ensures the right mix of on-shore, offshore and near-shore services for its enterprise end-users customers and software R&D partners.