Mumbai: Rediff.com India Limited (www.rediff.com;
NASDAQ: REDF) and Yahoo! India (www.yahoo.co.in), have
entered into a strategic alliance to jointly promote online
shopping and mobile content across both portals.
Rediff.com will power the Yahoo! India shopping channel,
the agreement will allow Yahoo! India to showcase its
prime content like ring-tones, polyphonic tunes, wallpapers
and java games on the Rediff website. Rediff.com provides
an exhaustive range of online shopping at the Rediff Marketplace.
India has established itself as the country's pioneering
and leading Internet portal. Y! India Mobile currently
reaches out to over fifteen million mobile subscribers
through leading cellular operators in India including
Airtel, Hutch, Orange, Idea, RPG, Escotel, Oasis and Spice
Through the agreement
Y! India Mobile will now offer an additional range of
value added mobile services to rediff.com users across
the country through the use of the shortcode 8243.