Medicine Shoppe is the seventh largest retail pharmacy
chain in the world, with annual sales exceeding $1 billion.
The company operates 1,100 retail outlets in the US and
another 200 in six other countries.
the US, Medicine Shoppe provides various business tools to retail pharmacy outlets. Its
services include a marketing and buying programme, product information, inventory
management, software, accounting principles and access to various insurance
programmes. The company also provides ongoing business consultation through the
company-appointed operations manager who guides the pharmacists on broader
In India, The Medicine Shoppe has
signed an agreement with Melrose Trading Company, a part of the Dolphin Laboratories
group, to set up retail franchises in the country. To start with, Melrose has opened two
model outlets at Andheri and Kandivili in Mumbai. The company has franchised one retail
shop in Calcutta and two more outlets will be franchised in mid-January 2000 in
Baroda and at Nerul in New Bombay, says N Chandrashekhar, product executive,
As per the agreement,
Melrose Trading will be master franchisee, and will recruit
pharmacists who are interested in opening retail outlets
under the Medicine Shoppe banner. The US company will
not make any investments in the country but will allow
pharmacists to use its banner provided they adopt business
systems that is in conformity with Medicine Shoppe systems.
The company will charge a fixed fee from the retailers
for various business tools it provides.
What does Medicine Shoppe offer?
Medicine Shoppe lays much emphasis on community pharmacists
and employs only trained pharmacists who offer round the
clock services. All Medicine Shoppe outlets have a minimum
400 square feet carpet area space and are air-conditioned.
The group also runs various customer programmes such as
referral programmes, monthly gift programmes, and programmes
for expectant mothers.
The retail chain major
has also tied up with pharmaceutical companies for sponsoring
free diagnosis once a week. It has tied-up with Nicholas
Piramal for diabetes, with Elder for bone densitometry
tests for osteoporosis, with Parke Davis for dental examination,
and with Omron for examining blood pressure.