the world's largest search engine and the Associated Press
have announced a long-term agreement under which Google
will pay a certain fee for the news it takes from the
world's oldest news agency.
and AP already had some sort of an agreement over content
sharing and the new licensing deal goes much beyond. Under
the new agreement, Google News will link readers to Associated
Press member-newspaper stories through the topical news
already has an agreement with Reuters under which Google
promotes its news stories on Google News. Reuters provides
a variety of news, information and data to Google Finance,
a separate financial site, as well.
News gathers news stories from more than 4,500 global
sources and lets users search for them. An alliance of
this sort can expanded readership and help media partners
boost advertising revenue.
recent deal with Google is the latest move it has made
to make AP news more easily available to online readers,
while at the same time helping its member newspapers benefit
financially by driving traffic to their sites.
AP had struck deals with blog search company Technorati
for its member web sites, and with local news search company
Topix.net for news stories from AP publishers.
deal has been necessitated by a shift in the balance of
power that has reduced the might of the press, giving
more leeway for the visual media and online publishing.