Hanover Messe, the world's largest industrial and technology
expo has generated new business worth approximately $1.3
billion for India. India is the partner country at this
year's Hanover trade show, after a gap of 22 years.
to Indian ambassador Meera Shankar, "India is very
satisfied with the participation here, which has helped
to project the country's strength not only in the services
sector (IT) but also its capabilities and skills in manufacturing
and industrial processes." Over 35, 000 visitors
visited the India pavilion.
Indian participation, coordinated by the Confederation
of Indian Industry (CII), was the largest by a partner
country with 320 small, medium and large firms taking
part in an effort to showcase the country's high tech
to Ajay Khanna, CEO, India Brand Equity Foundation wing
of CII, "The 'India Everywhere' campaign at Hanover
presented a holistic experience of the country showcasing
the best business opportunities and a kaleidoscope of
authentic Indian culture, cuisine, music and dance. The
campaign is a brand image promotion CII initiative with
support from the Indian government.
minister Manmohan Singh and commerce and industry minister
Kamal Nath weighed in with a visit, interacting with business
representatives to seek larger investment in India's infrastructure
plans to take the 'India Everywhere' campaign to Tokyo
during the Indo-Japan Business Summit, coinciding with
the World Economic Forum's East Asia Summit in June 2006.
Incidentally, "India Everywhere" was first showcased
in association with the World Economic Forum at Davos.
the Hanover Messe, Kingfisher Airlines' signed a $1-billion
contract with Airbus Industries; German national railway
Deutsche Bahn and the Indian Railways signed a MoUs as
did Force Motors (formerly Bajaj Tempo) and MAN Nutzfahrzeuge.
joint initiatives were also announced including the setting
up of a bilateral Indo-German Energy Forum to focus on
clean coal technology, energy efficiency and conservation.