Delhi: Film scenes or programmes containing smoking scenes or, showing
use of other forms of tobacco will be accompanied by a prominent scroll containing
a health warning, according to one of several amendments to the Tobacco Control
Act notified by the Government on the World No Tobacco Day.
notification comes into effect from August 1, 2005 and bans the display of
tobacco products or their use by characters in movies and television, besides
the mandatory scrolling of a health warning in the existing scenes of smoking.
government has also notified a set of added rules and regulations including
"the cropping and masking of brand names or logos of tobacco products
if it forms part of any picture printed or aired through any form of electronic
media," in order to tighten the loopholes in the existing provisions
under the Act.
other amendments in the Tobacco Act include ban on sale of tobacco products
to minors and through vending machines. This also stipulates that the stacking
of tobacco products at the point of sale be done in a manner to prevent easy
access to persons below 18 years.
from this, surrogate advertising, that is advertisements of non-tobacco products
with the same brand name as a tobacco product has also been banned. Also retailers
can only display one board of advertisement at the point of sale of tobacco
products, and avoid display of promotional message, picture and illumination
and back lighting.
health and family welfare minister Dr Anbumani Ramadoss said a high-power
committee is being set up comprising members of parliament, representatives
of health and information and broadcasting ministries and NGOs to look into
complaints or grievances relating to indirect advertisements, including whether
a product is a standalone product or a brand extension.
added that a scientific report is under preparation, examining the
content of non-smoking tobacco products as also whether such products could
be banned under the Prevention of Food Adulteration Act or the Tobacco Control