Daily Thanthi's new face

In an unanticipated move, the mass circulating Tamil daily, Daily Thanti, has tied up with the English language The Economic Times to strengthen its business coverage. Venkatachari Jagannathan reports on the media development

Chennai: In a trend setting tie-up between two leading newspapers, the Tamil newspaper Daily Thanthi and The Economic Times, all the 14 editions of the Daily Thanthi now carry one page of business news (around 13-15 news stories) from Economic Times.

It is not a simple content syndication agreement as the Tamil daily carries the financial paper's masthead on its business page. The agreement between the leaders in their respective segments came into effect on January 15, 2004.

A similar tie-up was earlier seen for disseminating international business news between The Financial Express and The Wall Street Journal. Another business paper, Business Standard carries one page of news stories sourced from Financial Times with the FT logo alongside the news stories.

However, The Economic Times-Daily Thanthi deal has certainly made the Tamil Nadu media and others in the media-related world, sit up.

Says S Viswanathan, editor, Industrial Economist: "It is an interesting development. Let us now see how readers react as the Tamil daily never had a base for business news."