According to an ASSOCHAM study, real estate and telecom sectors witnessed
the highest increase in advertisement spend proportionate to sales, between financial
year 2000 and 2006.
real estate sector, including construction, along with telecom firms increased
their advertising budgets as a ratio of their sales by an annual 36 per cent and
21 per cent respectively, during the period covered by the study.
big spenders on advertising are white goods manufacturers, followed by liquor
companies, and passenger and multi-utility vehicles manufacturers.
highest rise among these three categories was tallied up by white goods producers
who aggregated a 20 per cent increase in ad spend, followed by the 10 per cent
growth of ad spends by the liquor industry and 9.5 per cent by passenger car manufacturers.