Glenmorangie Highland single malt Scotch whisky comes to India
29 October 2007
Mumbai: Moet Hennessy India Private Limited today launched its legendary highland single malt scotch whisky, Glenmorangie, in India.
The brand now presents a new, contemporary image for the single malt scotch whisky, driven by its increased commitment to providing exceptional whisky for consumers.
Dr Bill Lumsden
The new taste of Glenmorangie and the enhanced bottle design are in continuation with the brand tradition and add value to the brand and the category as a whole. Additionally, three new products in the new extra-matured range too have been developed, which will offer consumers more choice and variety.
The launch was complemented with a special tasting session with Dr Bill Lumsden, master brewer and head of distilling and whisky creation, Glenmorangie plc.
According to Ashwin Deo, managing director, Moet Hennessy India, "Glenmorangie, the most aromatic and most complex single malt scotch whisky is synonymous with tradition, innovation and luxury. We have carefully considered our core portfolio and have developed several new products that are best in class and that, we believe, are currently unrivalled in the category. We believe our new enhancements consolidate our reputation for taste and aroma and are confident that all our existing and new consumers will react positively."
Says Dr Lumsden, Glenmorangie''s head of distilling and whisky creation, "The Glenmorangie brand has a long-standing reputation as a leading pioneer in whisky maturation, and as a company, the quality of our whisky is at the very heart of everything we do. We continually endeavour to provide the most delicious single malt scotch whisky and our core range delivers new expressions that offer an extraordinary variety of tastes, textures and aromas."