Mid-Day wins first place at IFRA XMA Cross Media Awards

31 October 2008

Mid-Day has been ranked at the top the medium-sized newspapers with a daily circulation between 100,000 and 250,000 copies, also known as Category B, at the IFRA XMA Cross Media Awards 2008 competition.

Publishers from 27 countries had entered 66 different projects for the awards, which aim to present the best examples of combining different print and digital channels that bring the advertisers' messages across in a focused and structured way.

Mid-Day won the first place for its Bollywood lunch contest concept, in which readers can win a lunch date with a Bollywood star.

The contest has not only become a great revenue source for Mid-Day, today film producers get involved with the initiative as sponsors. Moreover, it has contributed in creating unforgettable 'fun' memories for its audience.

Acording Robert Cauthorn, who was on the jury, ''A wonderful and creative project - this reaches outside the media itself to participate in society and that makes all the difference in the world.''

This project is based on a proper long-term strategy, targeting a clearly defined audience and offering a highly emotional brand platform," said Michael Heipel, IFRA director of exhibitions and sales