Avon to launch new line 'Bond Girl 007'

Avon Products has announced the launch of a new signature fragrance for women, Bond Girl 007, whch it says, "is a sexy cocktail of velvety florals, cool freshness and warm woods."

The cosmetics maker today announced that it had signed a licensing agreement with the James Bond entertainment franchise, property of Danjaq LLC and Eon Productions, to create the new product line, which British actress Gemma Arterton, who plays Agent Fields in the forthcoming James Bond production, Quantum of Solace, would promote.

EON Productions/Danjaq, LLC, is owned by the Broccoli family and has produced 21 James Bond films since 1962, including Casino Royale. The James Bond films, produced by Michael G Wilson and Barbara Broccoli, make up the most successful franchise in film history and include the recent blockbuster films GoldenEye, Tomorrow Never Dies, The World is Not Enough and Die Another Day. EON Productions and Danjaq, LLC, are affiliate companies and control all worldwide merchandising of the James Bond franchise.

"This was the perfect collaboration for two globally recognizable companies," said Keith Snelgrove, senior vice president of global business strategy at Danjaq LLC, stated. "By partnering with Avon to create a fragrance, we're able to bring a piece of the Bond Girls represented in our movies into the lives of women all over the world."

To coincide with the 22nd Bond film in October this year, Avon will launch the new product globally backed by TV and print advertising featuring Arterton as the  as the "face of the fragrance",  which has been created by Firmenich, evokes the glamour, confidence and sensuality of the famous femmes fatale of the Bond franchise.

Tracy Haffner, vice president, global marketing for Avon said, "Our strategy in the fragrance category is to build a strong portfolio through unique and exciting partnerships. Aligning with the James Bond franchise gives us such a great platform to develop a beautiful fragrance and connect with women worldwide."