Katrina Kaif features in Nakshatra's new TV commercial

03 January 2009

It's the star that controls the planets, and thereby, our destinies. And this was proved at a star studded event which saw the launch of the new advertising campaign for Nakshatra. Katrina Kaif is the brand ambassador of Nakshtara and when a radiant beauty like Katrina and Nakshatra got together for the making of the new campaign, the end result was breathtaking.

Jewellery brand Nakshatra from Gitanjali Gems fetaures its brand ambassadoe Katrina Kaif in its new TV commercial.

Since Nakshatra means planet, and planets control our destinies in indian astrology, the new Nakshatra commercial shows the goddess of luck performing a cosmic ballet and controlling the cosmos, in a film conceptualised and created by Creativeland Asia.

The choice of Katrina as the Goddess of Luck was a no-brainer, given the fact that she has been the lucky mascot of Bollywood, with almost all her films proving successful.

''Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets," says Mehul Choksi, chairman and managing director, Gitanjali Gems.

According to Chosi the brand Nakshatra is synonymous with trust and purity in a category that is fraught with questionable practices. "It epitomises the expression of love and affection in a women's life, and with the coming together of two of the biggest brands the end result in the form of a TVC was breathtaking.''