Danisco to market Unistraw's probiotic straws

Australia's Unistraw International has granted Denmark's Danisco worldwide exclusivity for the sales and marketing of its internationally-patented straw concept for use with Howaru premium probiotics following its global agreement announced recently with Tetra Pak.

This award-winning concept from Unistraw will allow consumers to sip a probiotic daily dose with any of their favourite beverages.

Currently, probiotic beverages are chilled dairy-based drinks as well as smoothies or fruit juices. The development of the probiotic straw opens a new option for beverage and milk manufacturers as it offers longer shelf life.

An entrant in the Dairy Innovation Awards 2008, the Unistraw on-pack straw delivery system will be available globally by the middle of 2009.

Danisco offers one of the most extensive ranges of probiotic bacteria under the registered trademark Howaru.

Backed by numerous clinical studies, Howaru probiotics have shown beneficial effects in the areas of gastrointestinal health, wellbeing, immune system modulation and improvement of natural defenses.