Ford, M&M in pact to jointly develop SUVs, EV
23 March 2018
The country's top SUV maker Mahindra & Mahindra (M&M) and Ford Motors through its Indian arm Ford India have signed an agreement to develop midsize and compact sports utility vehicles and an electric vehicle in India
Now the companies have agreed to co-develop a midsize sports utility vehicle which will be “sold independently by both companies as separate brands.”
The products that may be developed as part of the agreement will be targeted towards India and other emerging markets.
As part of the pact, the mid-size SUV will be made on M&M’s platform. It will be sold independently by both companies as separate brands.
The companies have further agreed to evaluate the co-development of a compact SUV and an electric vehicle, along with sharing powertrain portfolios, including the supply of Mahindra powertrains to extend Ford’s product range.
The alliance aims to focus on leveraging the benefits of Ford’s global reach and expertise and Mahindra’s scale in India.
While the agreement will help Ford expand its distribution network in India, it will help M&M in gaining market share in emerging markets where Ford has a strong manufacturing and distribution network.