Bentley Mulsanne debuts in India
13 March 2010
New Delhi: The Crewe-based British luxury car maker Bentley Motors, a part of the Volkswagen group, today launched its flagship grand tourer, Mulsanne, at the British High Commissioner's residence in New Delhi.
The super luxury Mulsanne, which will be in the market in October 2010, will be priced at Rs2.9 crore and will be sold through its New Delhi distributor, Exclusive Motors India Private Limited.
"India is the hub of luxury, the country of the erstwhile Maharaja's, who were the true patrons of bespoke luxury," said Chris Buxton, Bentley regional director, India, at the launch of thr Mulsanne "We have, in the past received a heartening response from our valued customers and I think the launch of the Mulsanne will truly delight our loyal and discerning audience,'' he said.
Production of the Mulsanne will commence at Bentley's Crewe (England) headquarters in the second quarter of 2010. A newly constructed body production facility, dedicated to Mulsanne, is being completed where leading-edge body assembly technology, such as super forming of the aluminum front wings for superb surface definition, will complement traditional, highly skilled metalworking including hand-brazing of steel joints for a 'hewn from solid' appearance.
The Mulsanne will offer customers a degree of choice, when commissioning their cars, which is unmatched in the industry. The luxury Bentley flagship offers a palette of 114 paint colours, 21 carpet colours, nine wood veneers and 24 interior leather hides, all of which will be tanned using a decades-old process to ensure this future classic retains its distinctive scent.
In addition, through Bentley's bespoke service, unique colours can be developed which will match a customer's vision and taste. With more standard leather and wood veneer than any other Bentley in the modern era, it is understandable that each Mulsanne will take nine weeks to build.