Hyosung-DSK set to enter mass bike market

South Korean superbike maker Hyosung Bikes is all set for a fresh thrust in India with its new partner DSK MotoWheels, which recently took over Hyosung's Indian operations from Garware Motors. The company is eyeing the mass market two-wheeler segment, and is in talks with Korea's S&T motors, which owns the Hyosung brand, to manufacture bikes and scooters for the Indian market.

Hyosung began afresh in India on Tuesday with the launch of a 250cc mobike – the GT250R, priced at Rs2.75 lakh in Delhi. The mobike, currently being imported from Korea, would be the first product to be assembled in India in 2014, and this would bring the price down to Rs2 lakh.

Furthermore, in the next 2-3 years, it plans to launch 150cc and 125cc bikes completely manufactured in India. In order to localise the manufacturing, DSK is building a new plant in Satara district, some 77 km from Pune.

"The idea is to start local manufacturing of Hyosung bikes by 2014," said Shirish Kulkarni, director, DSK MotoWheels. "We are setting up a plant with a capacity of 100,000 units at a total investment of Rs500-600 crore in the next five years. The investment would be made in two phases."

The company would set up a paint shop, an assembly line and a research and development centre at the Satara property, he added.

In the second phase, it will launch 150cc and 125cc bikes, to be developed keeping in mind Indian requirements.