Suzuki unveils superbike GSX-R1000 with a Rs12.75-lakh price tag

Japanese two-wheeler major Suzuki today unveiled its superbike GSX-R1000, priced at Rs12.75 lakh (ex-showroom, Delhi). At this price, it is the costliest product from the company's stable sold in India.

Meanwhile, Suzuki Motorcycle India, the Japanese company's wholly-owned subsidiary, introduced another superbike Bandit1250S, priced at Rs8.5 lakh in the Indian market. This is in addition to the two premium bikes it currently sells - Hayabusa and Intruder, costing Rs12.5 lakh each.

"This launch is in line with our aim to deliver outstanding technology and performance to the Indian market.

We are pleased to offer exciting riding experience to pro-bikers," Suzuki Motorcycle India Pvt Ltd (SMIPL) chairman Katsumi Takata said in a statement.

The bike was launched in 11 cities across the country, including Delhi, Bangalore, Hyderabad, Chennai, Pune, Mumbai, Ahmedabad, Ludhiana, Bhubaneshwar, Raipur and Cochin.
The company, a marginal player in the commuter segment of the two-wheeler market, is targeting sales of at least 200 units of the two new bikes in the first year.

Atul Gupta, Suzuki Motors India Pvt Ltd (SMIPL) vice president (sales and marketing), said the company was targeting to sell over 200 units in the first year. He added that in the case of Hayabusa and Intruder also, it had sold about 200 units in the first year.

Suzuki, which launched the Hayabusa and Intruder models in November 2008, has sold 209 units of the two superbikes till March 2010.