Religare and Macquarie joint venture introduces wealth advisory services

Religare MacReligare Macquarie, the joint venture between Religare Enterprises and Australia-based Maquarie Group, has announced its wealth advisory services in India.

The 'Active Wealth Management' service is being promoted with television commercials. The advertisement talks about creating a new category norm for wealth advisory service.

Religare Macquarie Private Wealth (RMPW) is the coming together of Religare and Macquarie. Backed by the global expertise of Macquarie and strong local insights of Religare,  RMPW has designed a refreshing whole new approach for managing, growing and preserving wealth. An approach which is symbolic of the ethos of diligence and forward thinking, and strives to be constantly alert to opportunities with "eyes and ears" to the ground. At Religare Macquarie, this is called Active Wealth Management.

  The campaign has been conceptualised and executed by Brand Planet Elephant. The print ads will be released in the first week of February.

The combined logo is symbolic of the 'coming-together' of the two dominant brands. It is a visual manifestation of Religare and Macquarie partnering together to form the joint venture .Religare's four leaf clover and Macquarie's Holey Dollar interestingly connotes the heads of the entities that join hands in agreement. The use of colours like green, black and grey signify prosperity, opulence and maturity.

Religare is a latin word that translates as 'to bind together'. The name is paired with the symbol of a four-leaf clover, a rare formation of the common three-leaf clover. Hope-Trust-Care-Good Fortune, are all elements that perfectly combine the emblematic and rare, four-leaf clover to visually symbolise the values that bind together and form the core of the Religare vision.