labels: lakme lever, standard chartered bank, apollo group, banks & institutions
StanChart Bank unveils Diva card in Hyderabad for womennews
08 October 2003
Hyderabad: Diva, Standard Chartered Bank's credit card for women, now got even better with power-packed features to help make their lives simpler, easier and more convenient.

Positioned as 'the supercard for the superwoman', exclusive new features have been introduced after customer research, making Diva the best card for women in India.

All Diva cardholders are now eligible for free annual all-women's special health check-up at any of the 18 Apollo Hospital and Health Clinics in seven cities across India. The health check-up is also available at Manipal Hospital, Bangalore, and Nanavati Hospital, Mumbai.

Diva cardholders are now also eligible for an exclusive 10-per cent discount at 42 Lakme Beauty Salons across India and can avail of the services of Les Concierge to run any regular errands, chores and household jobs.

With Diva's exclusive tie-up with Les Concierge, cardholders can take care of their daily and routine household jobs with a range of services available just a phone-call away, offered at the doorstep.

Costing from Rs 10 to Rs 70, these services include purchase of tickets for movies, plays, airlines, trains, holidays, payment of utility bills, maid referencing, pest control, home cleaning and repair, gifting, information services and many more.

"Indian woman is required to play a multitude of roles in her life today, and Diva is an attempt by Standard Chartered to assist her in each of these. With the rising number of working women who are continuously juggling between home and work, extensive research showed that health, beauty and convenience in running a household are the three most important things. Therefore Diva has been suitably enriched to match the lifestyle and requirements of our customers," says Shyam Srinivasan, general manager and head, credit cards and personal loans.

Ratan Jalan, head of the Apollo group, which is one of the key partners in this initiative, says: "Women's healthcare has always been a special focus area for the Apollo group, and was the driving force for us to partner Standard Chartered Bank in this initiative. We believe that this partnership will allow women to access quality healthcare."

Lakme, India's expert beauty brand offering 'complete beauty solutions' to the Indian woman is also an important partner of the Diva credit card. Diva aims to pamper all its cardholders with some exclusive offers at the Lakme Beauty Salons across the country.

Dinesh Bhatt, business manager, Lakme Beauty Services, says: "Lakme Beauty Salons reiterate Lakme's belief and commitment towards offering holistic beauty care encompassing a wide range of high performance and high quality beauty products and services to the indo-global woman. We at Lakme Beauty Salon are happy to be associated with Diva from Standard Chartered, as both the brands with an in-depth understanding of the market, endeavour to offer the best to their customers."

Standard Chartered Diva also offers free, unique and comprehensive insurance packages for the card member and her family. These include accident insurance cover for self and spouse, children educational allowance, medical and purchase protection insurance.

Diva is currently available for customers in Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad and Pune and is available at an annual fee of Rs 700 and a joining fee of Rs 100 only.

Standard Chartered is India's largest international bank in terms of profits, assets and branch network and having a combined customer base of 2.4 million in retail banking and over 800 major corporate relationships.

Key businesses include the consumer bank where the product range comprises credit cards, mortgages, auto loans, personal loans and investment services and wholesale banking comprising commercial banking and global markets, where the bank provides guidance and service on cash management, trade, finance, treasury and custodial services.


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StanChart Bank unveils Diva card in Hyderabad for women