IDBI Bank to give value-added services to preferred customers

By Kolkata: | 21 Jan 2003

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Kolkata: IDBI Bank proposes to provide various value-added services to a high net worth group, billed by the bank as its “preferred customers.“ The class is indeed the bank's current focus, says IDBI Bank country head (retail banking) Ajay Singh Bimbhet.

On 20 January 2003, the bank launched its preferred customer banking facility in the city as part of this client-centric strategy. As part of the new strategy, it will mandate a batch of specially trained preferred customer managers. Each of them will serve as a single-point contact for clients.

Its services, says Gautam Gan, the regional head for retail banking in East India, will range from cash pick-up to customised investment advisory. Also, standard banking services are to be provided at certain relationship rates.

A number of special events are being lined up as well. The bank has in recent months managed to nearly double its network in the country. It now covers 68 cities through 96 offices and 258 ATMs. It is also aiming at a higher level of customer interface through new branches and ATMs.

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